Obviously the aesthetics are subjective here, but while it definitely lacks the rounded finesse of an Apple Watch, I didn't find it ugly by any means. That bodes well for anyone wishing to swap out the standard strap for any of the accessory bands that Fitbit sells separately, such as the perforated leather option or any of the third-party bands already available.Īt a glance, the face of the watch looks quite angular and unforgiving on the wrist. ![]() I found the bands' elastomer material relatively comfy for all-day wear, but they're nowhere near as gentle on the skin as an Apple Watch Sport Loop.įortunately, it's easy to detach and re-attach using the clips on the back of the watch module. In the meantime, I was interested to look at what Fitbit's smartwatch has to offer out of the box, and in particular, how it compares to its closest kin, the Fitbit Blaze.Īs a previous owner of the Fitbit Charge and Blaze, I was never quite sure which strap size to go for at the initial ordering stage, but the Ionic comes supplied with a large rubber band as well as a second smaller strap for those with thinner wrists, so thankfully that's no longer a concern. Last month, app makers were supplied with an SDK to see what third-party apps they can come up with for the Ionic. The wearable technology that Fitbit inherited as part of the acquisition now powers the new Ionic operating system, called Fitbit OS. To have a hope of reviving its fortunes, Fitbit sought out a new creative direction and subsequently bought Pebble late last year. Not only is the activity tracker company late to the smartwatch game, its market share in wearables has shrunk because of increasingly sophisticated rival devices from the likes Apple and Xiaomi. The Ionic is Fitbit's first real effort at a "true" smartwatch, and there's plenty riding on the $300 device.
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